Ad Insights

Ad Insights shows you how click-to-message ads are driving customer messages across WhatsApp, Instagram, and Facebook. See which ads generate the most engagement so you can double down on what works.

Overview

Ad Insights helps you:

• Count Ad Messages: See total messages originating from ads
• Channel Breakdown: Understand which channels (WhatsApp, Instagram, Facebook) receive the most ad-driven messages
• Source Type Analysis: Identify which ad types generate engagement
• Top Headlines: See which ad headlines drive the most messages
• Trend Tracking: Monitor ad message volume over time

Accessing Ad Insights

1. Navigate to Insights in the left sidebar
2. Click on Ads
3. The Ad Insights dashboard will load

How It Works

When a customer clicks on a click-to-message ad (e.g., a "Send WhatsApp Message" button on a Facebook or Instagram ad), the incoming message includes referral data from the ad platform. Cloodot detects this referral data and tracks it automatically.

Supported ad types:

• WhatsApp: Click-to-WhatsApp ads from Facebook/Instagram
• Instagram: Click-to-Instagram DM ads
• Facebook: Click-to-Messenger ads

Filtering Options

Time Range

Select a time range to analyze:

• Last 7 days (default)
• Today
• Yesterday
• This month
• This year
• All time
• Custom range - Pick specific start and end dates

Channel Filter

Filter by specific channels:

1. Click the Channel Filter dropdown
2. Select one or more channels
3. Leave empty to view all channels

Granularity

Choose how trends are grouped:

• Daily (default) - One data point per day
• Weekly - One data point per week
• Monthly - One data point per month

Summary Cards

The top of the page shows four stat cards:

• Total Ad Messages: All messages from ads in the selected period
• WhatsApp Ads: Messages from WhatsApp click-to-message ads
• Instagram Ads: Messages from Instagram click-to-message ads
• Facebook Ads: Messages from Facebook click-to-message ads

Ad Message Trends

The trend chart shows ad message volume over time. Use the granularity selector to switch between daily, weekly, and monthly views.

• Live Updates: Data refreshes automatically (indicated by "Live" badge)
• Hover for Details: Hover over the chart to see exact counts per period

Ad Source Types

The source type table breaks down messages by the type of ad that generated them. Common source types include:

• CLICK_TO_WHATSAPP_AD - Customer clicked a WhatsApp button on a Facebook/Instagram ad
• POST - Customer messaged from an organic post with referral tracking
• Other platform-specific source types

Top Ad Headlines

The headlines table ranks your ad headlines by message count (top 20). Use this to:

• Identify Winners: See which ad copy drives the most engagement
• Optimize Spend: Focus budget on high-performing headlines
• A/B Test: Compare different headlines side by side

Best Practices

Monitor Regularly

• Check ad performance after launching new campaigns
• Compare weekly trends to spot growth or decline
• Use channel breakdown to understand where your audience is

Optimize Ads

• Double down on top headlines: Allocate more budget to ads with the most messages
• Test new copy: Try variations of your best-performing headlines
• Channel focus: If one channel outperforms, consider shifting spend

Combine with Conversation Insights

• Use Conversation Insights to see what happens after the ad message (sentiment, resolution, agent performance)
• Track whether ad-driven messages convert into meaningful conversations

Troubleshooting

No Data Showing

Problem: Ad Insights shows empty state

Solutions:

• Verify you have click-to-message ads running
• Check that your channels (WhatsApp, Instagram, Facebook) are connected
• Ensure your ads are configured as click-to-message (not click-to-website)
• Try expanding the time range to "All time"

Missing Channel Data

Problem: A channel shows zero even though you have ads running

Solutions:

• Verify the channel is connected in Cloodot
• Check that the ad is targeting the correct WhatsApp/Instagram/Facebook number
• Ensure the ad platform is sending referral data (check ad configuration)

Counts Seem Low

Problem: Numbers are lower than expected

Solutions:

• Ad Insights only counts messages that include referral metadata from the ad platform
• Some ad platforms may not attach referral data in all cases
• Check the time range matches when your ads were active

Related Documentation

• Conversation Insights - Overall conversation analytics
• Marketing Insights - Campaign performance
• Channels Overview - Channel connections