Ad Insights

Track messages from click-to-message ads across WhatsApp, Instagram, and Facebook.

See which click-to-message ads are driving customer messages across WhatsApp, Instagram, and Facebook, and double down on what's working.

Metrics at a glance

Ad message volume — total messages originating from ads
Channel breakdown — WhatsApp vs. Instagram vs. Facebook
Source types — which ad formats generate engagement
Top headlines — the copy that drives the most messages
Trends — ad message volume over time

Open Ad Insights

Click Insights in the left sidebar.
Click Ads.

When someone taps a click-to-message ad (for example, a "Send WhatsApp Message" button on a Facebook or Instagram ad), the incoming message carries referral data from the ad platform. Cloodot reads that data and attributes the conversation automatically.

Supported ad formats:

WhatsApp — click-to-WhatsApp ads from Facebook and Instagram
Instagram — click-to-Instagram DM ads
Facebook — click-to-Messenger ads

Filters

Time range

Last 7 days (default)
Today
Yesterday
This month
This year
All time
Custom range — pick start and end dates

Channel filter

Open the Channel Filter dropdown and pick one or more channels. Leave it empty to include all channels.

Granularity

Group trend data by:

Daily (default)
Weekly
Monthly

Summary cards

Four stat cards at the top of the page:

Total Ad Messages — every message from ads in the selected period
WhatsApp Ads — messages from WhatsApp click-to-message ads
Instagram Ads — messages from Instagram click-to-message ads
Facebook Ads — messages from Facebook click-to-message ads

Ad message trends

The trend chart plots ad message volume over time. Switch between daily, weekly, and monthly with the granularity selector.

A Live badge marks data that refreshes automatically.
Hover any point to see the exact count for that period.

Ad source types

The source type table breaks messages down by the ad format that drove them. Typical entries:

CLICK_TO_WHATSAPP_AD — a WhatsApp button on a Facebook or Instagram ad
POST — an organic post with referral tracking
Other platform-specific source types

Top ad headlines

The headlines table ranks the top 20 ad headlines by message count. Use it to:

Spot the copy that drives the most engagement
Shift budget toward winning headlines
Compare A/B variants side by side

Best practices

Monitor regularly

Check ad performance after launching new campaigns.
Compare weekly trends to catch growth or decline early.
Use the channel breakdown to see where your audience actually is.

Optimize ads

Back the winners — move budget toward headlines with the most messages.
Test new copy — try variations of your strongest headlines.
Channel focus — if one channel clearly outperforms, shift spend there.

Combine with Conversation Insights

Conversation Insights show what happens after the ad message — sentiment, resolution, agent performance.
Use both together to track whether ad-driven messages turn into real conversations.

Troubleshooting

No data showing

Confirm you have click-to-message ads running right now.
Check that WhatsApp, Instagram, and Facebook channels are connected.
Make sure ads are configured as click-to-message (not click-to-website).
Expand the time range to All time to rule out a narrow window.

A channel shows zero even though ads are running

Confirm the channel is connected in Cloodot.
Verify the ad targets the right WhatsApp number or Instagram/Facebook page.
Check that the ad platform is sending referral data in the ad configuration.

Counts seem low

Ad Insights only counts messages that arrive with referral metadata from the ad platform. Some platforms don't attach that metadata in every case. Also confirm the time range matches when your ads were actually live.

Conversation Insights — Overall conversation analytics
Marketing Insights — Campaign performance
Channels Overview — Channel connections